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Knobase

product-model

Why a Product is not always a Campaign

If a product is in stock, policy-safe, and collection-approved, it can be an offer candidate without a campaign. Campaigns add constraints, not existence.

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Default recommendation

Approved products already have the facts an offer needs. Forcing a campaign on every SKU makes the catalog harder to review and easier to drift from source data.

When to add the campaign layer

Add a campaign when timing, budget, discount, or targeting changes the default. Keep the product record as the source of truth.